Image
DR1VA JOIN JAGUAR RACING AS TEAMWEAR AND FANWEAR PROVIDER
Download

DR1VA JOIN JAGUAR RACING AS TEAMWEAR AND FANWEAR PROVIDER

13 October 2020

Ahead of season seven of the ABB FIA Formula E World Championship, Jaguar Racing have partnered with DR1VA, the leading motorsport lifestyle brand, to provide teamwear and fanwear.

  • Jaguar Racing partners with DR1VA ahead of season seven of the ABB FIA Formula E World Championship
  • DR1VA will become the Official Supplier to Jaguar Racing for teamwear and fanwear
  • Season seven of ABB FIA Formula E World Championship commences on 16 January 2021 in Santiago, Chile

DR1VA will support the team by providing all on‑event clothing, apparel and travel kit for Jaguar Racing staff across Formula E. In addition, they will become the Official Licensee for Jaguar Racing replica teamwear, merchandise and fanwear as well as seeking relevant brand extension and licensing opportunities in motorsport related categories.

The British brand, DR1VA, established by Innovation 1st Limited in 2018, was created to deliver a modern luxury fashion twist on motorsport lifestyle apparel. It is targeted at ambitious, driven individuals and takes its inspiration from racing drivers and partnerships such as this one, with Jaguar Racing.  

Jaguar Racing are part of the fabric of British Motorsport and we’re delighted to be able to partner with a team with such heritage and success in its DNA. We’re really excited to represent Mitch, Sam and the rest of the team through some creative product and innovative ideas.

Ian Mallalue
CEO, DR1VA

We are really pleased to partner with DR1VA as the Official Clothing Supplier for Jaguar Racing. They have a great reputation in motorsport for quality and innovation and I am sure they will be the perfect ‘fit’ for the team. Next season is particularly exciting as ABB FIA Formula E gains World Championship status and with our driver line‑up of Mitch Evans and Sam Bird. We look forward to racing together, starting in Santiago in January 2021.

James Barclay
Jaguar Racing Team Director

Further information

For further information about Jaguar Racing, please contact:

Adrian Atkinson, Global PR Manager, Jaguar Racing

Tel: +44 (0) 7979 554005

Email: aatkins5@jaguarlandrover.com

 

Emily Hogg, Global Brand and Partnerships Officer, Jaguar Racing

Tel: + 44 (0) 7384 532 605

Email: ehogg2@jaguarlandrover.com

Notes to Editors

Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all‑electric ABB FIA Formula E Championship street racing series. In 2019 the team won the Rome E‑Prix – Jaguar’s first international motorsport victory since 1991.

Formula E is a real‑world test bed for Jaguar to make fearless progress in the future of electrification.

As an official manufacturer team in Formula E, Jaguar Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension.

To control costs the carbon fibre chassis and battery are common components and the same for all twelve teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.

The 2020/21 Formula E season is the first as the all‑electric series has been granted full world championship status by the FIA – the sport’s governing body. It will be the third year for the teams to be racing with the futuristic Gen2 racecars.

Teams have two racecars, one per driver, which will be used for the full race distance.

Beyond its all‑electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Santiago, Diriyah, Sanya, Rome, Paris, Monaco, New York and ending in a double‑header race weekend in London.  

Mitch Evans finished season six seventh in the Drivers' Championship and Jaguar Racing finished seventh in the Teams' Standings with a win in Mexico City, a podium in Santiago and one pole position.

Previous
Next