- Jaguar Racing partners with DR1VA ahead of season seven of the ABB FIA Formula E World Championship
- DR1VA will become the Official Supplier to Jaguar Racing for teamwear and fanwear
- Season seven of ABB FIA Formula E World Championship commences on 16 January 2021 in Santiago, Chile
DR1VA will support the team by providing all on-event clothing, apparel and travel kit for Jaguar Racing staff across Formula E. In addition, they will become the Official Licensee for Jaguar Racing replica teamwear, merchandise and fanwear as well as seeking relevant brand extension and licensing opportunities in motorsport related categories.
The British brand, DR1VA, established by Innovation 1st Limited in 2018, was created to deliver a modern luxury fashion twist on motorsport lifestyle apparel. It is targeted at ambitious, driven individuals and takes its inspiration from racing drivers and partnerships such as this one, with Jaguar Racing.
Jaguar Racing are part of the fabric of British Motorsport and we’re delighted to be able to partner with a team with such heritage and success in its DNA. We’re really excited to represent Mitch, Sam and the rest of the team through some creative product and innovative ideas.
We are really pleased to partner with DR1VA as the Official Clothing Supplier for Jaguar Racing. They have a great reputation in motorsport for quality and innovation and I am sure they will be the perfect ‘fit’ for the team. Next season is particularly exciting as ABB FIA Formula E gains World Championship status and with our driver line-up of Mitch Evans and Sam Bird. We look forward to racing together, starting in Santiago in January 2021.