14 February 2024

Jaguar TCS Racing have launched a pilot project in collaboration with Coventry University, to repurpose outdated team kit for second life.  

As part of the race team’s Race to Inspire mission, 300 pieces of outdated kit have been donated to Coventry University’s fashion department. In addition to helping educate students as part of their degree, the donation minimises discarded clothing going to landfill, reducing waste and prolonging the life of materials.

The first-year students from a combined fashion cohort which includes design, marketing and international business, will be using the donated kit for a variety of outcomes including repurposing and upcycling the items to create new garments, with the aim to donate the finished products to West Midlands charities once the project is complete later this year.

Jaguar TCS Racing identified the opportunity as, due to regular seasonal commercial updates and overall wear and tear, the team’s apparel needs to be updated ahead of each season of the ABB FIA Formula E World Championship.  

One of our key missions at Jaguar TCS Racing is to use our participation in global motorsport as a platform to inspire future generations and to have a positive impact not only the cities in which we race, but the communities in which we operate. We call it Race to Inspire. This pilot project with Coventry University will ensure our old team kit has a second life, demonstrating our commitment to circularity and providing a fantastic opportunity for students' education.

James Barclay
Managing Director, JLR Motorsport and Jaguar TCS Racing Team Principal

Our collaboration with Jaguar TCS Racing will provide our students with invaluable learning opportunities as they embark on their university education. Sustainability is at the heart of our key strategic themes as a university , so it’s also incredibly positive to be working with Jaguar TCS Racing, who share these values. This is a fantastic opportunity and we can’t wait to see what our students create.

Ena Brown
Assistant professor in the School of Art and Design at Coventry University

Further information

For further information about Jaguar TCS Racing, please contact:

Ella Seager, Senior Communications Officer, Jaguar TCS Racing      
Tel: +44 (0) 7764 377 554 

Emily Hogg, Global PR and Communications Manager, Jaguar TCS Racing   
Tel: +44 (0) 7384 532 605   

Find out more about Coventry University's fashion course here.

Notes to Editors

Jaguar returned to racing in October 2016, becoming the first luxury manufacturer to join the all-electric ABB FIA Formula E Championship street racing series.  

In the 2023 ABB FIA Formula E World Championship, Jaguar TCS Racing finished runners-up with 292 points – the team’s biggest points haul in Formula E.

Mitch Evans finished third in the 2023 Drivers’ World Championship with 197 points, his biggest points haul in Formula E, and continues to compete for the team in 2024. Nick Cassidy joins the team’s driver line-up for the 2024 season of the ABB FIA Formula E World Championship.  

The 2023 season saw all teams race with the Gen3 car, the world’s first net zero race car. Jaguar TCS Racing continues to race with the Jaguar I-TYPE 6 in 2024.  

Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The 2024 World Championship will take place on existing tracks and temporary street circuits in the centre of the world’s major cities including Mexico City, Diriyah and Monaco, with new locations including Tokyo and Shanghai. The season finale will play out across a double-header race weekend in London. 

As an official manufacturer team in Formula E, Jaguar TCS Racing designs its own powertrain, which includes the motor, transmission, inverter, and rear suspension. Jaguar, via its long-term Formula E technical partner Fortescue WAE, will supply Envision Racing with its powertrain for the Gen3 era. 

To control costs, the carbon fibre chassis and battery are common components and the same for all eleven teams. This allows the focus to be on developing efficient and lightweight electric vehicle powertrains which will improve the performance and range of future JLR electric vehicles.

Formula E remains a key priority for JLR and the company’s Reimagine strategy. As the premier all-electric world championship, Formula E allows the team to test and develop new electric vehicle technologies in a high-performance environment. It continues to be the test bed for the team’s Race to Innovate mission that will see Race to Road and Road to Race learnings that will help shape the electric future – a future that Jaguar is passionate about, and dedicated to for the benefit of our society, the changing landscape of mobility, sustainability and our clients. 

Through our Race to Inspire mission, Jaguar TCS Racing are committed to inspiring the future generation by using the race programme to create a positive impact on our planet and the communities in which we race. From competing in the world’s first net carbon race car to supporting and training the next generation of engineers and motorsport professionals. 

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About Tata Consultancy Services (TCS)  

TCS is an IT services, consulting, and business solutions organization that has been digitally transforming many of the world's largest businesses for over 55 years. A long-standing strategic technology partner of JLR, TCS leverages critical and emerging technology to help the race team accelerate their electrification journey, win races, and create a more sustainable future. TCS works to build better futures and uses learnings from the racetrack to transform the mobility ecosystem. A part of the Tata Group, TCS has over 603,000 consultants worldwide