JAGUAR LAND ROVER TO ‘REIMAGINE RACING’ WITH LONG-TERM COMMITMENT TO FORMULA E

22 July 2021

  • Jaguar Land Rover commits to Formula E Gen3 era as part of Jaguar’s journey to becoming an all-electric luxury brand from 2025
  • Jaguar Racing will deliver new sustainable technologies and set new benchmarks in quality in support of Jaguar Land Rover’s Reimagine strategy
  • Reimagine is the long-term strategy for Jaguar Land Rover that aims to reach zero tailpipe emissions by 2036 and achieve Net Zero status by 2039
  • Gen3 marks a new era of ABB FIA Formula E World Championship with electrifying performance and efficiency advances including more powerful, lighter cars and fast-charging capabilities
  • Commitment announced ahead of Jaguar Racing’s first race on home soil in 17 years and the team’s first Formula E race in London
  • Jaguar Racing will take to the 2.2km London street circuit at 15:00 BST on Saturday 24 July with a second race less than 24 hours later on Sunday 25 July
  • Watch the Jaguar Racing Reimagine film: https://youtu.be/6Ic5fjCCNgs

Jaguar Land Rover has officially confirmed Jaguar Racing’s long-term future to the Gen3 era of the ABB FIA Formula E World Championship – set to commence in the 2022/23 season.

Jaguar Racing’s race-winning motorsport operation will help Jaguar Land Rover develop new sustainable technologies and set new benchmarks in quality with its partners, and support Jaguar’s renaissance as an all-electric luxury brand from 2025.

The Formula E programme will contribute to Jaguar Land Rover’s Reimagine strategy - a commitment to achieve zero tailpipe emissions by 2036, and net zero status across supply chain, operators, and products by 2039.

The long-term commitment comes ahead of Jaguar Racing’s first race on home soil for 17 years - its first Formula E race in London with Briton Sam Bird leading the drivers’ championship. Jaguar’s all-electric I-TYPE racecars have achieved four victories and 12 podiums in its 59 Formula E races and will continue to be a real-world test bed for developing world-leading technologies while pushing for points, podiums and wins on track. Jaguar Racing will continue its successful long-term technical partnership with Williams Advanced Engineering into the Gen3 era of Formula E.

Jaguar Racing - Reimagine Racing
Jaguar Racing - Reimagine Racing
Jaguar Racing - Reimagine Racing

FIA Formula E’s new Gen3 electric race car is due to debut in Season 9 at the end of next year. The lighter, more powerful and efficient Gen3 car will set a new performance benchmark for an all-electric race car. The Gen3 Formula E car will also demonstrate the rapid developments in fast-charging technology for electric vehicles and help deliver more exciting racing in some of the world’s largest cities. The Gen3 car will see power increase to 350kW (currently 250kW) and maximum regenerative braking power will increase from 250kW to 600kW.

The Gen3 era of Formula E is an exciting new chapter for the all-electric World Championship. It is already proving to be the perfect environment to design, collaborate, test and develop new sustainable technologies at pace. Jaguar Racing will not only play a role in the renaissance of Jaguar as a pure-electric luxury brand, but across the entire electrified Jaguar Land Rover ecosystem, helping to deliver our sustainable future and our digital transformation.

Thierry Bolloré
Chief Executive Officer, Jaguar Land Rover

Ahead of another important technical milestone for the FIA Formula E World Championship, I salute Jaguar Racing as a premium manufacturer to commit to the next era of the discipline. The Gen3 race car will indeed further establish the principles that have made the championship successful. It is positive to see such a team continue with us on a shared mission to develop electric vehicle technology and promote sustainable mobility.

Jean Todt
President, FIA

Jaguar are a key player in the future of luxury electric vehicles. It’s a testament to the shared purpose that one of our earliest supporters, Jaguar Racing, are committing to Gen3 in anticipation of the 2022/23 season. Gen3 brings with it an unparalleled opportunity for a premium manufacturer like Jaguar to showcase innovation from a sporting perspective on the track, technological advancement on our roads and reach a global audience with spectacular city centre racing from around the world. We’re thrilled to have Jaguar Racing joining us on that journey.

Jamie Reigle
Chief Executive Officer of Formula E

JAGUAR LAND ROVER TO ‘REIMAGINE RACING’ WITH LONG-TERM COMMITMENT TO FORMULA E

Further information

For further information about Jaguar Racing, please contact:

Adrian Atkinson, Global PR and Communications Manager, Jaguar Racing

Tel: +44 (0) 7979 554005

Email: aatkins5@jaguarlandrover.com

 

Emily Hogg, Global Brand and Partnerships Officer, Jaguar Racing

Tel: + 44 (0) 7384 532 605

Email: ehogg2@jaguarlandrover.com

Notes to Editors

EDITORS’ NOTES

ABOUT JAGUAR RACING

Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E World Championship street racing series. In 2019 the team won the Rome E-Prix – Jaguar’s first international motorsport victory since 1991.

Formula E is a real-world test bed for Jaguar with its Race To Innovate mission in the future of electrification.

As an official manufacturer team in Formula E, Jaguar Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension.

To control costs the carbon fibre chassis and battery are common components and the same for all twelve teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.

The 2020/21 Formula E season is the first as the all-electric series has been granted full world championship status by the FIA – the sport’s governing body. In September 2020, the ABB FIA Formula E World Championship was also certified with a net zero carbon footprint from inception - the first global sport to achieve this. This season will be the third year for the teams to be racing with the futuristic Gen2 racecars.

Teams have two racecars, one per driver, which will be used for the full race distance.

Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Santiago, Diriyah, Rome, Paris, Monaco, New York and ending in a double-header race weekend in London.  

Mitch Evans finished season six seventh in the Drivers' Championship and Jaguar Racing finished seventh in the Teams' Standings with a win in Mexico City, a podium in Santiago and one pole position. He is joined for season seven by British driver Sam Bird, who has won a race in every season of Formula E.

In season seven the championship is official recognised as a world championship by the governing body the FIA. It will be known as the ABB FIA Formula E World Championship.

Race to Innovate

Formula E remains a key priority for Jaguar Land Rover. As the only all-electric world championship, Formula E allows us to test and develop new electric vehicle technologies in a high-performance environment. It continues to be the test-bed for our Race to Innovate mission that will see Race to Road and Road to Race learnings that will help shape our electric future – a future that Jaguar is passionate about, and dedicated to for the benefit of our society, the changing landscape of mobility, sustainability and our customers.

About Jaguar Land Rover: Reimagining the future of modern luxury by design 

Jaguar Land Rover is reimagining the future of modern luxury by design through its two distinct, British brands.

Our current model range embraces fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines. Our class-leading Jaguars and Land Rovers are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

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