19 July 2021

  • Jaguar Racing Formula E team countdown the days until the first race on ‘home soil’ in 17 years at ExCeL London
  • To celebrate the return, Jaguar Racing joined forces with the iconic RAF Falcons parachute display team
  • In a one-off display, Jaguar Racing driver Sam Bird and RAF Falcons took to the track and air for a special film
  • The British racing team also launch bespoke Jaguar Racing helmet AR filter on Instagram to give fans the opportunity to become a part of the team for the home E-Prix
  • The lights go green on Jaguar Racing’s home double-header E-Prix at 15:00 BST on Saturday 24 July with the second race on Sunday 25 July at 14:00 BST
  • Watch Vernon Kay present the action live on Channel 4 in the UK

Jaguar Racing - the only British manufacturer competing in the ABB FIA Formula E World Championship – start a historic countdown to their first race on ‘home-soil’ in 17 years this week and to celebrate have joined forces with the iconic RAF Falcons parachute display team.

In this unique display of two British greats, the British military parachute display team parachuted meters away as Sam Bird took his Jaguar I-TYPE 5 to the track. Both are leaders in their own fields, with Bird currently sitting top of the drivers’ standings, and the RAF Falcons famous around the globe.

Watch the full video here: 

As part of London race week, the team has also launched a bespoke Jaguar Racing helmet AR filter on Instagram to give home fans unique opportunity to become a part of the team for the home E-Prix. Find the filter here:

Jaguar Racing Bird x Falcons
Jaguar Racing Bird x Falcons
Jaguar Racing Bird x Falcons

It’s my first full season with Jaguar Racing – and this weekend is definitely one I will always remember. We’re about to race for the first time in 17 years for Jaguar on home soil and to mark the moment with the renowned RAF Falcons was special. It was great to put on a display and to also talk to the team behind the most well-known parachute display team. Hopefully they will let me do a jump with them in the future!

Sam Bird
Jaguar Racing driver #10

Bringing the RAF Falcons and Jaguar Racing together was a perfect storm of British style, determination and ingenuity. Being able to connect two world renowned British iconic institutions together to share ideas about how to achieve success within highly stressful and dynamic situations was of high value to both parties. In our 60th year we feel privileged and proud to have had the opportunity to display with Jaguar Racing. The RAF Falcons wish Jaguar Racing the best of luck for the upcoming race and we will all be watching on the day.

James Bruce
RAF Falcons Team Coach
Jaguar Racing Bird x Falcons
Jaguar Racing x RAF Falcons
Jaguar Racing Bird x Falcons

This weekend is the first race for Jaguar Racing on home-soil in 17 years. Watch the lights go green at 15:00 BST on Saturday 24 July with the second race on Sunday 25 July at 14:00 BST.

Further information

For further information about Jaguar Racing, please contact:

Emily Hogg, Media Officer, Jaguar Racing

Tel: + 44 (0) 7384 532 605



Adrian Atkinson, Global PR and Communications Manager, Jaguar Racing

Tel: +44 (0) 7979 554005




Notes to Editors



Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E Championship street racing series. In 2019 the team won the Rome E-Prix – Jaguar’s first international motorsport victory since 1991.

Formula E is a real-world test bed for Jaguar with its Race To Innovate mission in the future of electrification.

As an official manufacturer team in Formula E, Jaguar Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension.

To control costs the carbon fibre chassis and battery are common components and the same for all twelve teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.

The 2020/21 Formula E season is the first as the all-electric series has been granted full world championship status by the FIA – the sport’s governing body. It will be the third year for the teams to be racing with the futuristic Gen2 race cars.

Teams have two race cars, one per driver, which will be used for the full race distance.

Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Santiago, Diriyah, Rome, Paris, Monaco, New York and ending in a double-header race weekend in London.  

Mitch Evans finished season six seventh in the Drivers' Championship and Jaguar Racing finished seventh in the Teams' Standings with a win in Mexico City, a podium in Santiago and one pole position. He is joined for season seven by British driver Sam Bird, who has won a race in every season of Formula E.

In season seven the championship is official recognised as a world championship by the governing body the FIA. It will be known as the ABB FIA Formula E World Championship.


Race to Innovate

Formula E remains a key priority for Jaguar Land Rover and the company’s Reimagine journey. As the only all-electric world championship, Formula E allows us to test and develop new electric vehicle technologies in a high-performance environment. It continues to be the test-bed for our Race to Innovate mission that will see Race to Road and Road to Race learnings that will help shape our electric future – a future that Jaguar is passionate about, and dedicated to for the benefit of our society, the changing landscape of mobility, sustainability and our customers