Panasonic’s sustainable rechargeable battery brand, eneloop, will be launching its [RE]CHARGE Activation campaign this October in collaboration with premium vehicle manufacturer, Jaguar. The campaign aims to draw attention to addressing sustainability while raising funds for three non-governmental organisations (NGOs). These NGOS are engaged in local community projects with a focus on the environment and sustainability.

Panasonic has a long-standing relationship with Jaguar including being Official Title Partner of the Jaguar Racing Formula E Team. The ABB FIA Formula E Championship serves as a competitive platform for global car manufacturers and mobility providers to test and develop road-relevant technologies. By racing on the streets, the series acts as a catalyst, helping to improve electric vehicle technologies to benefit the driving experience for everyday road car users all over the world.

Both eneloop and Jaguar invest in products that have a minimal impact on the environment, without sacrificing on product performance. These global brands find commonality in their core values of sustainability, humanity, and quality. Through the [RE]CHARGE Activation campaign, eneloop and Jaguar hope to inspire other companies to work together to realise ‘A Better Life, a Better World’: Panasonic’s brand philosophy.

Awareness-raising road trip

The campaign will see eneloop sending three duos on a four-week road trip through Europe. They will be driving Jaguar’s all-electric SUV, the I-PACE – the perfect vehicle for an action-packed tour with the task of photographing the beauties of Mother Nature along the way. The photos will be published online where the public can ‘like’ them. The more likes the photos get, the more funds that will be raised for the selected non-governmental organisations (NGOs).

Better for people and the planet

Campaigns such as [RE]CHARGE Activation highlight eneloop’s commitment to having a positive impact on people and the planet. eneloop offers people with a sustainability-focused lifestyle an opportunity to choose a battery solution that ties in with their values and way of living.

The eneloop batteries are manufactured in Japan and guarantee power and reliability. Powered by the sun and rechargeable up to 2,100 times, the batteries are better for the environment and help to reduce waste compared with single-use batteries.

During the [RE]CHARGE Activation campaign, the three duos will be driving the Jaguar I-PACE, the company’s first all-electric performance SUV and winner of over 65 awards internationally including 2019 World Car of the Year, World Green Car and European Car of the Year.  

The I-PACE is powered by two electric motors delivering sports car performance of 400 horsepower (hp) and 696 Newton metres (Nm) of instant torque, with zero exhaust emissions. Its state-of-the-art 90kWh battery provides a range of up to 470km and to ensure drivers get the most from each charge, I-PACE is packed with technologies to optimise energy efficiency.

Read more about this collaboration on the [RE]CHARGE Activation website

Follow the journey and participate in the campaign on Facebook and Instagram